Racial discrimination in dynamic pricing algorithms is neither surprising nor new. VentureBeat writes about another recent study that supports these findings, in the context of dynamic pricing algorithms used by ride-hailing companies such as Uber, Lyft and other apps. Neighbourhoods that were poorer and with larger non-white populations were significantly associated with higher fare prices. A similar issue was discovered in Airbnb’s ‘Smart Pricing’ feature which aims to help hosts secure more bookings. It turned out to be detrimental to black hosts leading to greater social inequality (even if unintentional).