In this piece for Markup, Leon Yin and Aaron Sankin expose how Google bans advertisers from targeting terms such as “Black lives matter”, “antifascist” or “Muslim fashion”. At the same time, keywords such as “White lives matter” or “Christian fashion” are not banned. When they raised this striking discrepancy with Google, its response was to fix the discrepancies between religions and races by blocking all such terms, as well as by blocking even more social justice related keywords such as “I can’t breathe” or “LGBTQ”. Blocking these terms for ad placement can reduce the revenue for YouTuber’s fighting for these causes. Yin and Sankin place this policy in stark contrast to Google’s support for the Black Lives Matter movement.